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Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. Here’s an example unsolicited, spam email that I recently received: My name is XXXXXXX XXXXXXXX and I work as a content marketer for a high end digital marketing agency in [a city halfway around the world].
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I [sic] would love to speak to you regarding the possibility of posting some guest articles on your blog.
Should you be open to the idea, we can consider making suitable contribution, befitting to high standard of services that your blog offers to larger audience.
On my part, I assure you a high quality article that is- – 100% original – Well written – Relevant to your audience and – Exclusive to you We can also explore including internal links to related articles across your site to help keep your readers engaged with other content on your blog.
All I ask in return is a dofollow link or two in the article body that will be relevant to your audience and the article.
That’s a clear violation of Google’s quality guidelines.
Moreover, we’ve been seeing more and more reports of “guest blogging” that are really “paying for Page Rank” or worse, “we’ll insert some spammy links on your blog without you realizing it.” Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic.
Then more and more people pile on until only the barest trace of legitimate behavior remains.
We understand that you will want to approve the article, and I can assure you that we work with a team of highly talented writers, so we can guarantee that the article would be insightful and professionally written.
We aim to write content that will benefit your loyal readers.