A Mormon online dating service set to launch later this year has received notice from the Church of Jesus Christ of Latter-day Saints' attorneys asserting that the church exclusively owns "Mormon" and images of the Salt Lake City temple.The home page for "Mormon Match," which enticed 1,000 singles from more than 25 countries to sign-up within its first 48 hours, includes a backdrop featuring the temple and a verse from 3 Nephi 14:7, a passage found in the Book of Mormon.

"I'm hoping we can come to a mutually beneficial arrangement.

I don't want to do any harm to the church."Nevertheless, since the LDS' first notice, Mormon Match has filed a lawsuit against the church, for the "clandestine" strategies with which Eller says it employed in its attempt to take down of his site.

The online dating service first ran into problems when Eller tried to trademark the site's logo, according to his New York attorney Sid Rao.

On April 4, the day before the company was set to argue its trademark case against the board, the LDS church directly reached out to Mormon Match's data hosting company "and demanded it be shut down, while simultaneously declining to respond to any correspondence from him or Eller."The lawsuit surrounds whether the church has exclusive ownership over the word Mormon, or if the dating service can use it on its site.

While other Mormon online dating sites already exist, Mormon Match's selling points include profiles actually being reviewed by LDS singles, an ability to create and find parties "wherever you are in the world," mandatory profile pictures, anonymous browsing and no advertisements."Our Mission, and our passion, is to create and maintain an online community of LDS singles and to assist them in finding their eternal companion," the site describes itself on its Facebook page.

"However, we want much more than a simple dating site.

There are a number of options within LDS Passions to help connect members, including the following: Latter-day Saints ‘Groups’ allow members to find others who share very specific interests / similarities.

Latter-day Saints Forums allow members to post on topics of interest.

Email (Send & Receive) allow members to interact within LDS Passions without giving out personal contact details.