Like the rest of Sub Saharan Africa, Zimbabwe has a very young population with 55% of the country in the 15 to 64 age range.41% of Zimbabwe is below the age of 15 which represents a rising market that will fit snugly in the teenager bracket.

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So why is it internet dating in Zimbabwe hasn’t become a huge deal?

After all the problem of finding companionship/friendship/hookups which is addressed by internet dating is universal with Zimbabwe being no exception.

A casual glance shows a lot of online activity from Zimbabweans signing up for these services which is a fair amount of evidence of the existence of a local market.

In actual fact now would be the best time for an online dating service to go mainstream in Zimbabwe. As far as target markets are concerned Zimbabwe is primed for dating services.

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Long before social media received a global definition from Mark Zuckerburg’s Harvard dormitory experiment, a lot of people had been experiencing the opportunity of the internet as huge meeting place for potential partners and social connections through online dating.

The phenomenon has changed dramatically (to think it used to be email only) to incorporate social media and modern communication.

Although it has blossomed as huge industry in its own right we still haven’t seen it gain as much acceptance on the local market.